Fits of Pleasure

We shop online for shoes, bags, jewelry. But jeans? Impossible. Instead, we spend Sunday afternoons trying them on in coffinlike department-store dressing rooms, only to leave feeling fat and less than satisfied—and $200 in the hole. Now the new Woburn-based online store True Jeans (truejeans.com) promises to all but eliminate that drama by delivering perfect-fit denim right to your door. Founded by a pair of Babson M.B.A.s, the high-tech but user-friendly website asks visitors a few questions about their size and desired style, then uses complex algorithms to find the best denim match. After submitting our measurements and declaring a preference for snug, low-rise jeans with a skinny leg, the True Jeans genie offered up pairs from Wrangler, Blue Cult, and Odyn—just a few of the store’s 20-plus brands—along with helpful photos of how we might look from every angle. And though the suggested Wranglers were a whopping two sizes up from our usual, when they arrived two days later they fit like a charm.